Context

After feedback that onboarding on AdMob was harder than other platforms, focused on improving the publisher experience with improvements on AdMob SDK integration and testing. However, as the AdMob team has added additional defenses and checks to the onboarding process, there is additional opportunity to clarify and set publisher expectations on the onboarding process. 

With disparate account and app set-ups, publishers need to go through multiple checkpoints to start monetizing their apps and can get confused or stuck in error states This may further worsen onboarding funnel dropoff (quarterly 8.6% of AdMob's 450K sign ups hit their first $10) and worsen the perception that AdMob has the worst support among all platforms.