LENGTH OF PROJECT
15 months
CITY
Lead designer
SERVICE
Google : AdMob
Overview
Context
Project background
After feedback that onboarding on AdMob was harder than other platforms, focused on improving the publisher experience with improvements on AdMob SDK integration and testing. However, as the AdMob team has added additional defenses and checks to the onboarding process, there is additional opportunity to clarify and set publisher expectations on the onboarding process.
With disparate account and app set-ups, publishers need to go through multiple checkpoints to start monetizing their apps and can get confused or stuck in error states This may further worsen onboarding funnel drop-off (quarterly 8.6% of AdMob's 450K sign ups hit their first $10) and worsen the perception that AdMob has the worst support among all platforms.
The current AdMob onboarding experience is almost non-existent with the exception of guiding them to create their first app and then first ad unit.
Problem
There are key steps in a set order to onboard successfully onto AdMob and start serving queries, but we don’t make it clear in the front-end.
For example, completing payment information is critical to ensuring account approval and timely app review to enable ad serving. However, “Missing payment information” is one of the biggest issues for publishers, with 449k web properties currently on “unchecked status” even though they’ve linked apps. This causes a lot of publisher frustration (~527 pubvoice reports), as they often expect to monetize quickly, but can’t figure out why they can’t get their apps approved within AdMob.
Goal
Build a holistic and pub-centric onboarding experience. We needed to design an experience that clarified the critical steps which many AdMob publishers lacked. The goal is to improve the number of publishers that can successfully begin monetizing, minimizing the time needed to get an app and account approved and avoiding more publishers ad serving issues.following:
Designs
Design discovery
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Concept testing
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Finalizing designs
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Launch
Success metrics
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